Smartphones have taken over our lives
Ever since the first iPhone arrived in 2007, smartphones have gradually taken over our lives. We use them to listen to music, take photos, follow the news and sometimes even to make phone calls. They have become a constant presence in both our professional and our personal lives.
According to a recent Gallup report, 81 percent of American smartphone owners keep their device with them nearly all the time and they don’t just carry it around. 72 percent of the respondents claim to check their smartphone at least once an hour, most of them several times. Especially young Americans can hardly keep their eyes away from their phone screen. 22 percent of 18- to 29-year-olds glimpse at their phone every few minutes and another 51 percent do so several times an hour.
Interestingly, most smartphone users don’t seem to consider their device usage excessive. 61 percent of the respondents claim to use their own device less frequently than the people around them – a misperception that is not entirely unlike addict behavior.
Try an experiment next time you are in a large group or part of a crowd of people. Take 5 pictures of the people around you. When you return to the office or home take a look at those pictures and count how many people are looking at their phones when you snapped each of the 5 photos.
In the end if you are in business given WHERE the people are looking; your business must be mobile ready! If you’re not they are all watching someone or something else and not what you have to offer. We can help; contact us today, let’s work on how to get what you’re providing in front off all those people in your 5 pictures!
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