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Social Media Marketing Plan in 6 Steps
What is a social media marketing plan?
A social media marketing plan is the summary of everything you plan to do and hope to achieve for your business using social networks. This plan should comprise an audit of where your accounts are today, goals for where you want them to be in the near future, and all the tools you want to use to get there.
In general, the more specific you can get with your plan, the more effective you’ll be in its implementation. Try and keep it concise and don’t make your social media marketing strategy so lofty and broad that it’s unattainable. This plan will guide your actions, but it will also be a measure by which you determine whether you’re succeeding or failing at social media. You don’t want to set yourself up for failure from the outset.
Step 1: Create social media objectives and goals
Step 2: Conduct a social media audit
Step 3: Create or improve your social accounts
Step 4: Get social media inspiration from industry leaders, competitors, clients
Step 5: Create a content plan and editorial calendar
Step 6: Test, evaluate and adjust your social media marketing plan