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The Smartphone Platform War Is Over and The Mighty Android Has Won!
While the global smartphone market remains competitive for manufacturers who seek to make you fall in love! The long and hard fought battles for dominance by IOS, Android and the minority Windows Phone is now over. According to a recent report by Gartner, Android and iOS now account for 99 percent of global smartphone sales. The rest of them don’t seem to have any chance of surging back to battle.
As the chart below illustrates it has not always been that way. Way back in 2010 Android and iOS devices accounted for less than 40 percent of global smartphone sales. Back then devices running Nokia’s Symbian; yes I know you don’t even remember that one! Well most of your friends and colleagues don’t either.
Remember when the Corporate Powerhouse BlackBerry accounted for a dominant slice of the corporate market? Then there is the Microsoft Phone or Windows 10 Phone as it’s not called. The Windows 10 Phone now seen mostly in paid product placement on TV and in the movies is still trying to make it’s way. Microsoft’s market share has scaled to a size on the charts to0 small to even be seen by those with fresh eyes.
BlackBerry tell us that they are transitioning to Android, Microsoft has not yet given up on Windows 10 Mobile as a platform aimed at professional users. As Windows struggles and most smartphone owners have Android based devices IOS is holding on to largely the same market share as they have had over the past decade. Let’s face it the IOS is Sexy and the Android is widely available and provides many choices for consumers both private and corporate.
This chart shows the changes in smartphone operating system market share since 2009.